When I started my photography journey, I came across lifestyle photography quite early on. It's my kind of style in which all my interests come together: a mix of authentic and staged situations but always staying true to life. On set or location, I jumpstart a series of moments characteristic of the situation and the brand. It's all about creating a unique atmosphere and photography style for a client - photos that tell a story. My goal is to tell a story from start to finish. The power of lifestyle photography lies in travel, reportage, culture, portraits, and interior.